The Comité Régional du Tourisme Côte d’Azur (the French Riviera Tourist Board) is a government agency which manages the trademark. It works
closely with all tourist industry players such as politicians, institutions or industry professionals in the context of a territorial marketing approach designed to benefit the Alpes-Maritimes area.
The CRT participates in defining and implementing the departmental tourist strategy in liaison with the Conseil général des Alpes-Maritimes, institutional (State, Region, CCI Nice Côte d’Azur, Team Côte d’Azur, UDOTSI, OTSI, territorial poles…) and industry partners.
Its core mission is to drive the destination’s tourist marketing and development. Through its expertise and its know-how, the CRT provides active support for the large scale projects promoted by the department entities and local authorities through specific partnerships.
